Search Engine Optimization (SEO) and Descriptive Summary

How To

Question(s): 

• What is Search Engine Optimization?

• How do I appropriately use keywords to increase my web page or article's likelihood of appearing in a web search?

Answer:

• Search Engine Optimization (SEO) is a tool used to increase a web page's likelihood of appearing in a web search. When writing keywords with SEO in mind, you are essentially trying to predict what others might plug into a search engine to find an article. 

Steps:

• When writing an article for Metropolitan State's website, always use the following keywords:
  • Metropolitan State University
  • Metropolitan State

• Include appropriate keywords relating to the author(s), participant(s), location(s), etc.
  *Keywords will vary depending on the content of each specific article. 

Additional Information:

• Descriptive Summary
  A descriptive summary for articles is what a reader uses to determine whether or not to visit a web page. Summaries appear on web searches under article titles and should provide a brief description (usually 2-3 sentences) of the article.

• SEO (Search Engine Optimization):
  Browser Bar Title: Re-enter the page title (headline).
  Meta Description: Re-enter the short/two-line description
  Keywords: Enter words from the event that could be picked-up in an Internet browser "search". Always include Metropolitan State University and Metropolitan State.